Crimson Fire is a new breed of fire apparatus manufacturer.
Yet our history is one of the oldest in the industry.
Excellence and Innovation Since 1912
Crimson Fire began manufacturing fire apparatus
in 1912 as Luverne Auto Company in Luverne, MN.
Although the company's earlier origin is difficult
to trace, documents indicate that in 1896 the
Leicher Brothers purchased what was then identified
as Luverne Wagon Works. For the next six years,
the company continued to manufacture quality
horse-drawn wagons and buggies.
Forced by industrial changes, in 1903 the company
produced its first automobile, eventually producing
the very first motorized funeral coaches in the
United States.
The Luverne Auto Company also manufactured a
line of trucks; including the very first tilting
box dump truck in the nation. Then in 1912, the
company manufactured its first fire truck. By
1915 they were producing their first engine pumper.
Eventually, Luverne was building trucks for cities
such as Chicago, Cleveland, Tulsa and many others.
During this time, another manufacturer, Quality
Manufacturing, was making fine fire apparatus
in Talladega, AL. Quality was founded in 1962
with the philosophy of providing quality products
and services to the fire fighting industry. This
philosophy made them the preferred manufacturer
for departments such as Dallas, Birmingham and
Atlanta.
One Company - 130 Years of Experience
Since their beginnings, Luverne and Quality have
shown their ability to innovate and their willingness
to change. In 1997, Spartan Motors, Inc. purchased
Luverne Fire Apparatus and Quality Manufacturing.
Now in 2003, these two companies with over 130
years of combined experience have merged, forming
a new, greater company - Crimson Fire.
Committed to You and Your Community
Crimson Fire is committed to the future of your
community. The four points of the star in our
logo represent the four fundamental beliefs of
Crimson Fire - Quality, Value, Innovation and
Service. We will provide quality apparatus at
a great value. We will develop new products to
better meet your needs. We will make your buying
experience easy and pleasurable. Crimson Fire
- committed to you and your community.
